From Accra to Auckland Park: Clifford Adu’s Rise as Africa’s Storytelling Powerhouse

From Accra to Auckland Park: Clifford Adu’s Rise as Africa’s Storytelling Powerhouse


Insight Jozi news

In today’s rapidly evolving media landscape, Clifford Samuel Adu stands out as a creative trailblazer. The Ghanaian-born broadcasting technician, producer, and storyteller has made Johannesburg his canvas, building a production empire that puts authentic African narratives front and center.

Through his company, Afrika Tumi Productions, Cliff is bringing African stories to the world—from heartbreaking tales of betrayal to the rhythmic beats of African youth culture. His work is not only powerful; it’s deeply personal and widely impactful.


Betrayal: Turning Pain into Powerful Storytelling

Cliff is the creative mind behind “Betrayal”, an emotionally intense podcast and video series available on YouTube. Each episode explores real stories of hurt, trust broken, and emotional healing. The series has touched many, earning Cliff a growing following of viewers seeking truth and transformation.

It’s raw. It’s honest. It’s African reality told like never before.

Umculo Africa: A Platform for Every African Dream

One of Cliff’s newest innovations is Umculo Africa, a dynamic, inclusive platform for rising African talent. Whether you're a vocalist in Tembisa, a dancer in Tamale, or a poet in Kigali—Umculo Africa is your stage.

“This platform is for everyone,” says Cliff. “We’re opening the mic, the lens, and the spotlight for African creatives who are ready to shine.”

Cliff’s Journey: From Ghanaian Roots to South African Stardom

Born and raised in Accra, Ghana, Cliff laid his foundation with a strong academic background:

  • Diploma in Accounting – University of Professional Studies, Ghana

  • Professional Certificate in Data Technology – IPMC College of Technology (2014)

  • Diploma in Radio & TV Broadcasting – Ghana Broadcasting Engineering School (2016)

His early career saw him excelling as a sound engineer and video operator with Ghanaian companies like Indigen 9 Productions and Multichoice Ghana (DStv), where he refined his skills in studio and live broadcast environments.

In 2022, Cliff moved to Johannesburg, South Africa, where he quickly ascended to become Managing Director at 1 Africa Radio TV, overseeing operations and compliance for one of the country’s fastest-growing online radio stations.

Afrika Tumi Productions: Crafting Visual Legacies

Today, Cliff runs Afrika Tumi Productions, a full-service media company delivering:

  • High-quality TV Shows, YouTube Series, and Documentaries

  • Corporate and Event Videography

  • Content Management for Independent Creators

  • Music and Culture Showcases

His mission is clear: create meaningful, world-class African content that resonates across generations.

Connect with Clifford Adu


Cliff welcomes partnerships, collaborations, and rising stars looking to grow with his platforms. Whether you’re an artist, brand, or broadcaster—this is your moment to shine with Cliff and the Afrika Tumi team.

Insight Jozi says: “Clifford Adu is not just telling African stories. He’s building Africa’s media legacy—one lens, one voice, one vision at a time.”

Noko Maleka 

Insight jozi news 

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